Tony's ices were founded by Kevan Simcock in 1972. He started in the ice cream industry after being made redundant and decided to put his redundancy money in to a scooped ice cream van in which he sold traditional ice cream and ice lollies, as times have changed Kevan moved with the times and invested in his first soft ice cream van which was back then a very rare and new product in the mobile ice cream world.
The business grew and more vehicles were added to the small family run company which included his wife, sons and daughters. Kevan decided in 1992 to take a step back from the ice cream vans and concentrate his efforts on running the ice cream kiosk in Victoria Park Stafford where Kevan and Christine can still be found today serving the public of Stafford for the last 33 years.
As Kevan settled into park life he handed the reins of Tony's ices to his son Karl who had been involved with the family business from a young age. Karl stood by the high standards his father had established and set about bringing the ice cream business into the 21st century. He gradually purchased newer vans and trailers to develop the business and in 1999 purchased his first brand new ice cream van from Whitby Morrison in Crewe the world’s leading ice cream van manufacturer. This proved to be a big turning point in the company allowing the vehicles to attended large events up and down the country with proven reliability and product control being delivered to you the public. Tony's ices now only run Whitby Morrison vehicles as their performance is second to none.
Due to the growth in the business the decision was made to take on a business partner. Zara took on this role after being with the business since 1994. Zara began working for Tony’s ices when she took on a part time role while continuing her studies. Upon leaving school her role became full time which led to Zara purchasing her own van and taking on further responsibilities within the firm.
Tony's ices are continuing to move forward and have moved to larger premises within the last twelve months. Karl and Zara are proud to have a smart well presented fleet of ice cream vans and trailers that can be used for almost any event.